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Read the following case studies to see how Flatworld's CATI services performed across different industries.
The pilot was conducted with 50 interviews. The full project involved a scale up to 20,000 physicians and business managers. The subjects were interviewed to determine their preference for referral management with regard to a health insurance plan.
A 15 minute survey was conducted with 18 questions and skip patterns. 35 interviewers conducted the survey and whisper coaching was provided. Dedicated QC agents cross-checked voice & data screen records.
We delivered 91% conversions as against the client's expectation of 70%.
In a survey of customers of a large theme park to determine satisfaction and expectations, four research projects were carried out for different products. The total sample size was 2,500 customers who visited the park with specific types of tickets. Sample quotas were worked out by geography and by ticket type.
Each of the 4 survey projects featured 15-20 minute interviews with skip patterns.
15 interviewers were given contextual training using video files of the park, the actual questionnaire and details of the project. Dedicated QC agents cross-checked voice & data screen records.
Clients expected 70% conversion, we delivered 95%. The project was completed ahead of time and within budget, with a cost saving of $10,000 for the client as compared to a US based CATI center.
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This involved two research projects - one for emergency care and one for the pediatric ward.
The total sample size was 1000 people living in the hospital vicinity. Stringent criteria were followed for sample filtering and selection, using random digit dialing (RDD).
Each of the 2 survey projects had 25-30 min interviewing with skip patterns.
15 interviewers were trained specifically for the project using video files of the hospital, the questionnaire to be followed, and details of the project. Dedicated QC agents cross-checked voice & data screen records.
Clients expected a response rate of 20%, we delivered 25%. The project was completed ahead of schedule and within budget, with over 98% accuracy. The client saved $10,000 in costs as compared to a US based CATI center.
In Phase 1, the objective was to benchmark and track brand awareness, perceptions and preference for a specialty hospital among the primary target audience.This has been completed.
In Phase 2, the effectiveness of an ad campaign by the hospital was to be tested, through pre-testing and post-testing.
The survey methodology involved a Blind Phone Survey where no mention is made of the hospital that commissioned the study. The sample consisted of 350 women respondents in the 45-64 age group living in 3 target counties of Florida . The sample was proportional to the county population.
To prevent bias in research results, the selected respondents had to adhere to strict criteria - they could not be employees of a hospital, physician or advertising/ marketing firm. A 10-15 minute questionnaire featured mainly multiple-choice questions with three open-ended questions.
Our CATI agents were briefed on the details of the project and trained using video files of the hospital, the questionnaire. Dedicated QC agents cross-checked voice & data screen records.
Phase 1 of the project was completed ahead of schedule, within budget and with > 98% accuracy. The client saved 3,000 in costs as compared to a US based CATI center.
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