Next generation CATI or computer aided telephone interviewing has evolved beyond normal call center applications to advanced CATI Web Surveys and Call Center CRM Technology applications that are impacting the way market research data is collected. The quality and accuracy of the data collected can be measured and optimized through sophisticated call center CRM technology and this in turn enhances the quality of research results.
Flatworld gives you the advantage of turnkey CATI Web Surveys and Call Center CRM Technology solutions through a single, trusted and reliable vendor. Our integrated solution for outsourcing telephone data collection uses Internet based telephony technology and best-of-breed software for data collection.
CATI Web Surveys and CRM Technology for Effective Market Research
CATI market research involves interviewer-administered telephone surveying using a computer-based questionnaire.
Flatworld's CATI-generated market research has the power to transform business operations, enabling business heads to take timely decisions based on accurate market information. Read our case studies to find out more. With CATI Web Surveys and market research, you can:
Find out why customers leave/why they are dissatisfied
Stop potential "customer churn" or stem its tide
Find out where your brand stands in relation to competition
Contact high-value customers and professionals
Receive valuable feedback, which helps you to customize your product offerings for the future success of the brand
People, processes and technology: for next-generation CATI Web Surveys and Call Center CRM Technology Market Research
The most sophisticated technology is only as good as the people who use it to produce results. Flatworld's systematic training of well-educated graduate-level associates ensures the best returns on your investment when outsourcing CATI market research.
CATI Web Surveys and Call Center CRM Technology Training
The new recruits undergo two levels of training specific to CATI: one to enhance their understanding of marketing research at a general level, and one to focus on the details of the specific project at hand.
At Level I, they receive formal training in marketing research, gaining knowledge in general research and methodology. They are given an overview of survey research and taught different techniques for administering questions. They learn the role of a research associate and follow certain dos and don'ts for effectiveness in this role. They understand the importance of accuracy versus speed in data collection while building rapport with the interviewee.
At Level II, they receive project-specific training, which includes a thorough briefing on the context in which they will be working - the industry details, company profile and the business objectives of the client for whom the research is being done. They are also given training in administering the questions in the questionnaire, anticipating feedback and answers. Continuous improvement is the goal.
Continuous Development of CATI Web Surveys and Call Center CRM Technology Associates
Our associates are continuously evaluated by live monitoring of their performance on projects, both by the Market Research Company as well as by our MR professionals.
Our analytics software enables rating of their performance as to how courteous, confident and prepared they are, how clearly they speak, the quality of their accent, their pronunciation, pace of delivery and so on. Interviewing techniques are also analyzed as to how the associates handle objections, screening, skip patterns, administer scales, probing - whether they read verbatim from the script or speak naturally, etc.
How Compatible is Your CATI System with My Existing CRM Technology?
Flatworld's CATI software is already integrated with CRM infrastructure and technology and offers the advantages of:
Predictive and distributed dialing
Call and screen recording
Real time monitoring
Our CATI software is compatible with proprietary CRM software and is seamlessly linked to IVR systems. It is developed for complex CRM applications and supports all question types e.g. randomization, piping, skip patterns, question routing, etc.
More Features of Our CATI Services
At Flatworld Solutions, we provide CATI services which include telephone interviews for product launches, healthcare practices, insurance companies and customer satisfaction surveys
Our experience includes delivery of over 50,000 person hours of market research services over the past 4 years
By reading some of the case studies on our website, you will see how we have helped companies with our timely, high-quality CATI services
The CATI team at Flatworld Solutions consists of over 60 CATI professionals
Data collection through interviews over the telephone is our primary service. Besides, we also prepare PowerPoint reports for our customers based on the data accumulated through our CATI services
At Flatworld Solutions, we have a predictive dialing mechanism, which is unified with our CATI CRM application (developed in-house) to capture significant results
We can work with questionnaires that are hosted online
Standard CATI software can also be plugged into the existing CRM backbone, such as WinCati by Sawtooth, CfMC or Quancept by SPSS. Flatworld can work with clients to implement any preferred CATI software and integrate it into the current infrastructure. Read more about our Call Center Outsourcing Service.
Advanced CATI Applications
Cost-effective CATI services from Flatworld enable:
Integrated data collection methods through CATI, IVR (integrated voice response), the web and email to optimize response rates
Advanced research design - The dynamic and real-time nature of the information gathering process along with the technology allows for flexibility and customization in research design. Custom specifications can include:
Sampling options such as RDD and list
Survey types such as B2B surveys, customer satisfaction surveys, tracking surveys, panel surveys
Call dispositions such as response rates, cooperation rates and refusal rates
B2B interviewing and interviewing of professionals - Doctors, lawyers, businessmen and other professionals are busy people. CATI systems can gather data on the best times to contact them and gain valuable feedback
CRM and customer satisfaction studies - Flatworld conducts CATI web surveys and online research for Customer Relationship Measurement (CRM), customer satisfaction and monitoring surveys, competitive benchmarking, competitive intelligence and competitor analysis. Our CATI data collection services included syndicated research and custom market studies in their scope
Healthcare Research - CATI online data collection technologies enable the generation of timely and relevant data at a reasonable cost. This data can be collected directly and inexpensively from large, representative samples of patients and consumers. This helps the monitoring and real-time assessment of healthcare programs with regard to the quality of healthcare, access to care and health status, and other aspects that affect health outcomes
Outsource data collection for market research through Flatworld's CATI web surveys. Contact us now.