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Next generation CATI or computer aided telephone interviewing has evolved beyond normal call center applications to advanced CATI Web Surveys and Call Center CRM Technology applications that are impacting the way market research data is collected. The quality and accuracy of the data collected can be measured and optimized through sophisticated call center CRM technology and this in turn enhances the quality of research results.
Flatworld gives you the advantage of turnkey CATI Web Surveys and Call Center CRM Technology solutions through a single, trusted and reliable vendor. Our integrated solution for outsourcing telephone data collection uses Internet based telephony technology and best-of-breed software for data collection.
CATI market research involves interviewer-administered telephone surveying using a computer-based questionnaire.
Flatworld's CATI-generated market research has the power to transform business operations, enabling business heads to take timely decisions based on accurate market information. Read our case studies to find out more. With CATI Web Surveys and market research, you can:
The most sophisticated technology is only as good as the people who use it to produce results. Flatworld's systematic training of well-educated graduate-level associates ensures the best returns on your investment when outsourcing CATI market research.
The new recruits undergo two levels of training specific to CATI: one to enhance their understanding of marketing research at a general level, and one to focus on the details of the specific project at hand.
At Level I, they receive formal training in marketing research, gaining knowledge in general research and methodology. They are given an overview of survey research and taught different techniques for administering questions. They learn the role of a research associate and follow certain dos and don'ts for effectiveness in this role. They understand the importance of accuracy versus speed in data collection while building rapport with the interviewee.
At Level II, they receive project-specific training, which includes a thorough briefing on the context in which they will be working - the industry details, company profile and the business objectives of the client for whom the research is being done. They are also given training in administering the questions in the questionnaire, anticipating feedback and answers. Continuous improvement is the goal.
Our associates are continuously evaluated by live monitoring of their performance on projects, both by the Market Research Company as well as by our MR professionals.
Our analytics software enables rating of their performance as to how courteous, confident and prepared they are, how clearly they speak, the quality of their accent, their pronunciation, pace of delivery and so on. Interviewing techniques are also analyzed as to how the associates handle objections, screening, skip patterns, administer scales, probing - whether they read verbatim from the script or speak naturally, etc.
Flatworld's CATI software is already integrated with CRM infrastructure and technology and offers the advantages of:
Our CATI software is compatible with proprietary CRM software and is seamlessly linked to IVR systems. It is developed for complex CRM applications and supports all question types e.g. randomization, piping, skip patterns, question routing, etc.
Standard CATI software can also be plugged into the existing CRM backbone, such as WinCati by Sawtooth, CfMC or Quancept by SPSS. Flatworld can work with clients to implement any preferred CATI software and integrate it into the current infrastructure. Read more about our Call Center Outsourcing Service.
Cost-effective CATI services from Flatworld enable:
Outsource data collection for market research through Flatworld's CATI web surveys. Contact us now.
Flatworld offers unique CATI advantages with the latest CRM infrastructure and technology.
Discover some of the Flatworld Success Stories in CATI Services.
Contact Flatworld for CATI web surveys with call center CRM technology for market research.
Pricing is a critical factor to consider before outsourcing. Our pricing model allows you to keep your costs in control.
Read Case Studies to find out how we helped our clients with Research & Analysis Services.
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