Market Intelligence Services

Market Intelligence Research

Market research is a form of applied sociology that concentrates on understanding the behaviors and preferences of consumers in a market-based economy, and aims to understand the effects and comparative success of marketing campaigns.

Market research asks questions about competitors, market structure, government regulations, economic trends, technological advances, and numerous other factors that make up the business environment.

Marketing research techniques come in many forms, including:

Ad Tracking

Advertising research

Brand equity research

Brand name testing

Commercial eye tracking

Concept testing

Buyer decision process

Copy testing

Customer satisfaction studies

Demand estimation

Marketing effectiveness

Sales forecasting

Online Marketing Intelligence

Online marketing is the marketing of products or services over the Internet. When it applies to the subset of website based ad placements it is commonly referred to as web advertising or web marketing.

Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods and strategies encompass a wide range of services such as search engine marketing which can be broken down into:

Search engine optimization & pay per click

Display advertising

Text-based advertising

Behavioral marketing

Software based ads

E-mail marketing

Newsletter marketing

Web press releases

Interactive advertising

Online reputation management

Online market research

Social media marketing methods and

Viral marketing

Customer relationship management marketing