Market Intelligence (MI) provides a structured, data-informed view of your market, helping you understand current dynamics, emerging trends, and strategic gaps. By combining external data (via desk research) with internal performance insights, we enable companies to make faster, Critical to Quality (CTQ)-aligned business decisions.

MI can be divided into two spheres, namely market intelligence based on external data and market intelligence based on internal data. External data is data gathered through desk research, while internal data is market intelligence information from existing data.

The more relevant, useful business intelligence you have about your customers, partners, and operations, the more your company can make better decisions and increase its competitive advantage. Flatworld Solutions offers real-time, lean six-sigma-driven market intelligence services that transform raw information into decision-grade business insight.

Flatworld's Market Intelligence Services

Competitive Intelligence Marketing

A specific form of market Intelligence is competitive intelligence. It is the core of competitive strategies. This is typically undertaken on an on-going basis and involves the collection of news, materials and other information about competitors from a wide variety of sources.

We use a Lean Six Sigma-based 5-step Competitive Intelligence model aligned with Suppliers, Inputs, Process, Outputs, and Customers (SIPOC) and Define, Measure, Analyze, Improve, and Control (DMAIC) principles:

Planning and direction

Collection and research

Processing and storage

Analysis and production

Dissemination and delivery

Market Intelligence Research

Market research is a form of applied sociology that concentrates on understanding the behaviors and preferences of consumers in a market-based economy, and aims to understand the effects and comparative success of marketing campaigns.

Market research asks questions about competitors, market structure, government regulations, economic trends, technological advances, and numerous other factors that make up the business environment.

Applied across customer lifecycles and Voice of Customer (VoC) frameworks, our research includes:

Ad Tracking

Advertising research

Brand equity research

Brand name testing

Commercial eye tracking

Concept testing

Buyer decision process

Copy testing

Customer satisfaction studies

Demand estimation

Marketing effectiveness

Sales forecasting

Methodology

We apply both quantitative and qualitative analytics to ensure that insights align with your CTQs, giving clear direction for product development, go-to-market strategy, and pricing.

Online Marketing Intelligence

Online marketing is the marketing of products or services over the Internet. When it applies to the subset of website based ad placements it is commonly referred to as web advertising or web marketing.

Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising, and sales. Our Online Marketing Intelligence services cover the full digital conversion value stream, including:

Search engine optimization & pay per click

Display advertising

Text-based advertising

Behavioral marketing

Software based ads

E-mail marketing

Newsletter marketing

Web press releases

Interactive advertising

Online reputation management

Online market research

Social media marketing methods and

Viral marketing

Customer relationship management marketing

Call Center Software we use

We leverage analytics dashboards, tracking pixels, social listening platforms, and real-time Key Performance Indicator (KPI) monitoring tools to offer precision insights.

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Need market clarity to drive your next move? Outsource your Market Intelligence function to Flatworld Solutions and gain access to structured insights, faster response times, and lean six sigma-driven smarter go-to-market execution.