Meetings are convened with marketing, sales, support, and development professionals to define the lead profile and KPIs in lead generation. This will ensure silos don't exist to obstruct information flow and coordination between departments. Additionally, goals will be set and the progress will be measured on a monthly or annual basis.
Prospective leads should be approached with a scalpel-like precision to navigate the lead generation hurdles because losing leads midway can lead to loss of time and effort. Therefore, as part of our lead generation process, we use good judgment and logic to find and qualify good leads. At Flatworld Solutions, specialists with shrewd acumen in lead generation process will perform intelligence gathering, preliminary engagement, requirement evaluation, lead segmentation, lead nurturing, and delivery of sales qualified leads.
Our end-to-end lead generation process is transparent and banks on a non-speculative approach. We use analytics, lead intelligence, marketing automation, and KPI to enhance sorting accuracy and minimize lead attrition rate. Our lead generation process will overcome organizational silos to accelerate sales conversion. From lead generation to sales closure we do it all without missteps.
Our Lead Generation Process
The lead generation process at Flatworld Solutions is transparent and efficient to target leads with precision. We have served over 6000 clients from across the world and have overcome simple and complex stumbling blocks. Our sound lead generation process involving superb strategies are approved by our loyal clients. Our lead generation processing involves -
01. Requirement Discovery
We will work side-by-side with your team to understand your products, target audience, and gaps in the current lead generation process
02. Planning Lead Contact Strategy
We will assign the project to an experienced lead generation team and the contact strategy will be planned and finalized
03. Lead Acquisition
We will acquire leads by activating marketing automation to acquire lead intelligence and segment leads through content marketing and multichannel engagement
04. Lead Segmentation and Appointment
In the lead lifecycle, the potential leads will be segmented based on their sales propensity and response to lead generation campaigns
05. Transfer of Marketing Qualified Leads (MQL)
We will segment marketing qualified leads whose inclination align with the buyer personas created by your sales team. Further, the MQL will be distilled to qualify sales leads
06. Lead Generation Analytics
We will provide reliable reports where data is carefully extracted from each level of sales funnel using a proprietary analytics tool
9 Steps to a Successful Lead Generation
The lead generation process involves qualifying individuals with buying intent from one stage to another in a funnel until sales conversion is achieved. The overview of the lead generation process is as follows -
What is Lead Generation in Marketing?
Lead generation is a strategy to discover and convert leads into qualified prospects. The lead generation process can vary from one provider to another. Therefore, it counts to know where to look for leads, how to drive engagement, which content to share, how to measure response, etc. After sensing the opportunity, lead generation experts will use the analytics tool to gather insights. This information will help in scripting personalized lead generation programs to drive engagement via emails. In the lead generation process, cutting corners can cause sales leads to withdraw or lose interest midway. This is the reason why it is imperative to work with a specialist in the lead generation process.
What are the Benefits of FWS' Robust Lead Generation Process?
Lead hunting is a serious profession that is best left to experts who know where and how to find them. Without a good strategy, you are likely to drain your marketing spend while closing fewer sales than you should be. Therefore, as a lead generation processing company, we bring to the table a high degree of knowledge and expertise to score leads for your business. The number of benefits you can avail from a lead generation processing company as us includes -
Outsource Lead Generation to Flatworld Solutions
Flatworld Solutions is an ISO certified lead generation company that follows world-class lead generation process to find sales qualified leads for B2B and B2C industry. We offer a range of call center services that bring value adds to your marketing. With 19 years of relevant industry experience, we capture leads that are qualified to receive your marketing content and catapult them to your sales team. Unlike others, our lead generation process is streamlined to ensure that the lead movement is traceable during their journey from top to bottom of the sales funnel.
Reach us now and learn how our lead generation process can turn your best leads into loyal customers.
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Lead Generation Process FAQs
Who needs lead generation?
Any firm looking to stimulate and capture interest in a product or service to develop their sales pipeline needs lead generation activities.
How do lead generation companies work?
A lead generation company aggregates consumer and business data that it can then sell on to any business wishing to purchase new leads.
What does lead generation mean in marketing?
Lead generation in marketing is about finding new ways to reach buyers and get heard through the noise.