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Computer-assisted or Computer Aided Telephone Interviewing (CATI) is an interactive front-end computer system that improves the performance and quality of market research data collection by helping interviewers ask relevant and effective questions. The responses are simultaneously recorded onto a computer system by the interviewer.
AT Flatworld Solutions, (FWS) we offer you the best end-to end CATI Services for market research data collection. This comprises the very best in CATI software and includes a CATI call center which is a completely automated, predictive dialer enhanced telephone centre with Rapid Dial.
Our CATI market research solutions and services are highly effective in international b2b and consumer interviewing. They offer significant benefits in terms of sample management, question routing, accuracy and timing.
At Flatworld, we have all the elements of an effective CATI system; Starting with a well-designed questionnaire created in-house and ending with customer feedback about our interviewers. Here's what makes us different:
Having a ready paper questionnaire and just sticking it into the computer is not all that it takes into developing a CATI survey. We ensure that question layout is effective, and that skip logic and valid response values are specified in all our questionnaires. The data collected is then coded by the CATI system and updated in the database. Control and performance reports are available which help to deliver quality and timeliness.
Some of design functions that make our system efficient include:
Scheduling calls to respondents automatically is a vital part of a CATI system. Randomizing and scattering call attempts, prioritizing important calls, and adjusting time zone differences are all strategies that go a long way towards making a survey effective.
Interview-length helps in ensuring the reliability of computer-assisted interviews, as it is a well-studied fact that the longer an interview or survey, the less reliable the data quality.
Includes training interviewers to persuade respondents to participate in the survey and gather accurate data. Monitoring the interviewer and receiving customer feedback ensures that the interviewer is effective.
Collects data and reports on events in real time with access to analysis reports and voice recordings.
At Flatworld Solutions, we have been providing value-added Computer-assisted Telephone Interviewing services to our global clients since 2002. With our cost-effective services, fast turnaround time, dedicated staff and well-defined processes, it's easy to see what makes our services attractive in the CATI marketplace.
We have helped numerous clients from diverse domains increase their business revenue through CATI Services, check out what brought them success. Also, go through CATI success stories, CATI Market Research case study and find out how a health insurance company benefitted from our CATI Research solutions.
What are you waiting for? Contact us to outsource your CATI requirements to us!