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With the release of Accelerated Mobile Pages or AMP, SEO related work has seen a great increase in benefits, while also allowing daily users to get to the content they want faster. In AMP, first of all the loading time for web pages is much lesser as compared to the standard web pages and secondly, with the use of AMP the ranking of the web pages improves by a considerable extent. AMP pages appear at the top of the search results in Google in carousal form.
So what is AMP? AMP is an open source coding standards that can be used by publishers to improve their page loading speeds on mobile devices. The sites which will benefit most from AMP will be publishing sites which produce a large amount of content on a daily basis. Some companies choose to convert their blog or news and updates section into AMP rather than the whole website which might also result in negative conversions.
AMP pages do not have a lot of features and are a stripped down version of the standard web pages. It is devoid of the complex user experience which is available on the Non-AMP sites and pages. When a standard web page is converted to AMP it puts readability and page loading speed as top priority. Some of the key differences include:
AMP is seeing widespread implementation owing to a feature-list of benefits which include -
Implementing AMP for existing websites may be a difficult task for web developers. Having AMP implemented means the need to maintain two versions of the same website, the standard HTML version and the AMP version. If you are using any Content Management System (CMS) for your website then there are different plugins that can be used to implement AMP in your website. All transactional websites such as e-commerce websites and bank websites need long-term AMP support and only time will tell if Google will encourage such websites to use AMP.
Flatworld Solutions has been helping clients from different domains and verticals to implement AMP in their websites and solve the problems of slow page loading on mobile devices. Our web developers are graduates from premier engineering institutes of the world and are well-trained to work with latest tools and technologies and develop fast and reliable web pages. We understand how AMP works in mobile devices and why AMP is fast and hence design the pages accordingly to produce the best results. Our cost-effective services help clients to save considerable amount of time and money as compared to hiring an in-house web development team.
If you have any kind of AMP creation requirement, feel free to get in touch with us or talk to one of our representatives and we will be more than happy to help you.