Having a great web analytics tool for your website doesn't necessarily mean that you can measure every aspect of what happens with your website. Though there are several out of the box web analytics solutions available, not all of them provide data that your business requires. Many, if not all, provide reports which cover only important activities that take place on your website.
Needless to say, web analytics provides critical information that has a direct bearing on your overall marketing plan. Web analytics solutions that are not correctly implemented can lead to inaccurate, incomplete, or even misleading information about visitors. The analytics software should allow for sufficient customization that is attuned to your business, competitors, and customers.
Whether you are using a free analytics package or a commercial tool, many do allow for customizations to a high degree. Some of the popular tools include:
Yahoo Web Analytics
Getting more from a web analytics software setup
Any web analytics package is designed to capture pre-defined activities on your website; most of them provide standard reports that measure only top level information. For example, a standard Google analytics setup may provide:
Bounce rate and time spent on site
Keyword and search engine reports
Though these reports do provide useful information, they might not be enough for your business to take actionable results.
For example, a standard report cannot provide a benchmark of how your site has performed on various fronts when compared to that of your competitors. Generating custom reports go beyond tweaking settings.
Several web analytics tools provide APIs and advanced tools that can be used to generate customized reports, dashboards and measurement patterns.
When you work with Flatworld, we will spend a considerable amount of time initially to understand your business motivators, goals and other factors that can have an influence on your marketing / business plan. This information is used to derive custom reports and may sometimes involve modifying a web analytics tool to a great extent.
We can configure your web analytics tool based on your business objectives, type of business and website. As a part of the configuration, we will also define clear and correct filters, set the necessary templates and define the parameters relative to the website to be analyzed. We will also make advanced settings to understand the visitor behavior to your website. Once your tool has been implemented and configured specifically for your site, you can start getting actionable results.
Some of the high points of our web analytics customization service include:
Experience in working with several companies, from providing simple report customization to complex implementations of analytics tools on multiple websites
After a round of understanding your high level goals, we implement the action plan tailored for your business and start collating data from the analytics tool
Our customizations include among others- path analysis, scenario analysis, content groups and benchmark reports
Extensive experience in Google analytics setup
You will be able to further leverage the usability of your web analytics tool, once we define advanced analysis parameters and custom dimensions
When you have the right web analytics tool setup, you can spend less money on planning and implementing marketing programs. A fine tuned web analytics package can provide you with a goldmine of information that can ultimately improve your conversions.
Contact us today and we'll be happy to work with your business in customizing your analytics tool for the best results.