How well do you know your website visitors? How effective is your conversion rate? What long tail keywords are you going after? Even if you know the answers to all these questions, Web Analytics takes it one step further and provides you with key indicators that your regular website statistics reporting software wouldn't do.
Website reporting and analytics is a critical component for any business which has a presence online. Whether you run an e-commerce store or a simple website featuring your products, website analytics can shed light on how your website is performing and what actions need to be taken to improve the traffic and conversions of your website.
Though website analytics is very important, many businesses fail to devote the same attention as they would, for marketing and promotional activities. Here's what website statistics analysis and traffic reports can do:
Show the number of visitors on a daily, weekly, monthly or yearly basis
Show the loyalty of your visitors
Display sites linking to your website
Measure the effectiveness of the content of your website
Show the performance of online advertising campaigns
Show the effectives of keyword research and SEO on your website
Show visitor behavior and the interaction with your site
The above metrics are just a few examples of what an analytics tool can do. Reporting and analysis software in the market, provide advanced metrics for your website, right to the smallest detail.
Flatworld Solutions has a core analytics team which has worked with companies of all sizes in measuring their website. We have helped businesses cut marketing costs and improve conversions by providing key insights into their website performance.
We cover the following areas in our web analytics reporting services:
Flatworld can quickly get up to speed if you are already using an analytics tool. We have worked with industry leading analytics software - both free and commercial. We can also customize them to suit your business's needs. Here's a list of analytics tool that we've worked with:
Yahoo Web Analytics
Reporting & analysis process at Flatworld
Here's an overview of the process followed in our web analytics division:
We first understand your overall requirements and set down goals of the project
After mutual agreement, we set about accessing your current (if any) analytics tool
We pick up the data from the software (based on the scope of the project)
You could also send us the data via Excel / CSV files, or we can download the data from your database directly
We integrate this data and present comprehensive reports
We can also create custom reports and dashboards based on the nature of your requirements
Partner with Flatworld for all your analytics & reporting needs
With Flatworld you not only get a strong partner in web analytics but you also get access to other outsourcing services that can help grow your business. You can be sure that you are making your decisions on data that is accurate and reliable, as we audit our reports before sending it to you.
Contact us now and one of our customer representatives will get in touch with you within 24 hours.