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Website optimization is the process of maximizing the website performance through various means such as altering the website size, the complexity etc. It involves a balanced combination of web analytics and website design. Normally website optimization runs through a cycle of "change-measure-analyze-fine-tune-change".
In other words, website optimization is referred to the analysis followed by recommendations and actions based on them. Assuming the site objectives are defined and a reporting system is in place, we identify and target specific areas for improved performance. The reports may contain analyses about specific pages, part of a page or a conversion funnel.
Some specific areas of website optimization could be:
Testing is also part of our website optimizations services. Testing involves measuring the effectiveness of successive changes made into web pages.
At Flatworld, website optimization services and web analytics and design optimization services follow a streamlined methodology process to yield the best possible results.
Testing is an important part of website optimization. It involves comparing several variables on a page to zero in on the best. Both A/B testing and multivariate testing are used to make changes on the websites based on actual data.
Recommendations based on analysis are provided for both regular and ad hoc reports. Recommendations are intended to show the way for further action or changes on the website. Implementation of these recommendations is the first stage of optimization.
Various components of a website are tested and analyzed for effectiveness. In the cycle of "analysis-implementation-analysis" further guidelines will be provided for the implementation of changes suggested in the reports. If necessary we will work with the webmaster to oversee the implementation of changes.
This comes next in the cycle. The implemented changes and the testing performed are measured for effectiveness. The measurements would be done keeping the website's KPIs which were agreed upon in the beginning.
In the optimization process, running through the "measure-change-test-measure" cycle several times is aimed at fine tuning the website for optimal performance. This is the ultimate goal of website optimization.