Flatworld Solutions was approached by a leading designer, manufacturer and wholesaler of commercial ergonomic seating based out of New Zealand and Australia. Although the client had a highly successful business model, over the last few years some of its competitors had gained more strategic momentum owing to the usage of advanced 3D software.
Flatworld, having one of the most reliable, efficient team in this arena, was consulted for creating 3D animations of the ergonomic commercial seating, which would provide minute details of the various seating functionalities as well as their designs.
During the course of the project, our design engineers encountered quite a few challenges. Not only did they have to create accurate virtual models of the seating which had to resemble their physical counterparts, but also had to enhance their ergonomic features based on people's sitting patterns and movement throughout the day.
Since each seating design was associated with a variety of attributes such as functional aspects, advantages etc., our animation designers had to be extra careful and showcase the attributes associated with each design with extreme accuracy.
Upon studying, reviewing and analyzing the requirements as provided by the client, our expert product animation team decided upon the following approach to tackle the project -
Our professionalism and dedication to the project ensured complete client satisfaction. They were able to achieve a higher brand value and strategic positioning in the market owing to our immaculate 3D animations, which in turn resulted in improved consumer interactions and conversion rates. The client saw a whopping 50% increase in sales as a direct result.
Overall, the project was immensely successful as by outsourcing 3D product animation to Flatworld Solutions, the client could focus on a calculated advertising strategy, thereby leading to 60% savings in advertising and other promotional expenses.
Flatworld's 3D product animations allow you to engage and communicate with customers at a whole new level, surpassing standard video demonstrations as used by most businesses. At the same time, they are cost-effective and less time consuming, ensuring you never have to suffer through variable production costs and shooting delays.