Outsource Perceptual Mapping Services

Perceptual Mapping Services

Our exciting graphical representations can help you decode evolving trends to understand your customers' behavior and viewpoint about your brand and offerings

Are Perceptual maps extremely important for your organization to understand your customer behavior, changing market trends, existing gaps, and monitor the performance of their products against those of the competitors? If yes, we will help you look for potential opportunities to grow and succeed. So outsource perceptual mapping services to us today to take complete advantage of insights.

At Flatworld Solutions, we provide comprehensive perceptual mapping services to help our clients easily understand the changing market conditions, the expectation of your customers and the position of your products amidst stiff competition. Our expert analysts use various attributes and rating scales to create effective perceptual maps that help you understand how your brand is performing as compared to your competitors and enable you to make informed business decisions for better market positioning and brand building.

Why are Perceptual Maps Important?

Perceptual mapping is essential to get to the roots of market behavior. Read the following to know what is Perceptual map used for and how perceptual maps can help you -

  • Better understand their market segments
  • Figure out how their brands are perceived in the competitive marketplace/li>
  • Evaluate the performance of their marketing campaigns
  • Check the brand's position in the market
  • Monitor other brands and their changing market position
  • Track how new products are positioned into the market
  • Identify gaps in the market
  • Monitor changes in consumer preferences over time

Perceptual Mapping Services We Offer

To help you visualize, analyze, and process market research data, expert analysts at Flatworld Solutions use a variety of mathematical techniques and position products along various dimensions that are based on the perception and evaluation of your product. These include price, quality, size, performance, packaging, features, safety and reliability. Our perceptual maps help companies realize various marketing goals. These include -

  1. Brand Positioning

    Brand Positioning

    Perceptual mapping in brand positioning research can help you understand your consumer's perception, ideas, and feelings about your brand versus your competitors to let you analyze how your company is performing in the competing market space and changes that you need to bring in your product and services to improve your market position.

  2. Market Segmentation

    Market Segmentation

    We help companies evaluate different market segments based on the age, gender, geographies, and demographics to evaluate target groups where their products will perform better than others.

  3. Product Positioning

    Product Positioning

    Our perceptual mapping services also help companies understand the position of their products in regards to that of the competitors. This helps them understand consumer perceptions and why one product is being preferred over others to understand gaps and develop an effective market positioning strategy for constant growth.

  4. Competitor Analysis

    Competitor Analysis

    Our expert business analysts also help companies understand their competitive position in the market using various attributes - price versus benefits, quality versus features, size versus reliability, performance versus safety and more. This helps companies understand why some brands are being better perceived over others and what they need to do to gain a competitive advantage.

  5. Identifying New Market Opportunities

    Identifying New Market Opportunities

    Perceptual mapping services also help companies identify new market opportunities for their products and services. We help companies evaluate the current market scenarios and customers' needs and desires to understand gaps through which they can successfully place their products in the market for business success.

Perceptual Mapping Process

Perceptual mapping process generally consists of 3 major steps. We rigorously work on these to derive quality outcomes in the shortest period possible. However, the total time required to complete the perceptual map depends on the size of the group and type of the session. Our process is as follows -

Setting Dimensions  

01. Setting Dimensions

Based on your products and market segment, our expert analysts set attribute dimensions on the perceptual map template


02. Brainstorming

Either through traditional brainstorming techniques or online tools, our experts identify most common products and segment them into groups


03. Positioning

We then place each product on the perceptual map to understand the visual representation of their relevance about others


04. Sharing

We finally share the outcome of the results with our clients to help them understand the emerging market trends, monitor the success of your products, find gaps, and aid better decision making

Verticals/Industries We Cater To

We outsource perceptual mapping services to a large number of clients across different industry verticals. These include -

Real EstateReal Estate

Other Services You Can Benefit From

Why Should You Choose Flatworld Solutions for Perceptual Mapping Services?

Perceptual mapping is the best way to evaluate and analyze your market position, current and upcoming competition, and future trends and opportunities. At Flatworld Solutions, we are the leading perceptual mapping service providing company in India. We have all the infrastructure, skills, knowledge, experience, and resources to provide high-end services to our national and international clients. Our analytics reports give our clients in-depth knowledge about their current and potential markets and help them make informed decisions. Outsource perceptual mapping services to us and enjoy -

  • ISO Certified Perceptual Mapping Services Provider

    Flatworld Solutions is an ISO 9001:2015 certified perceptual mapping services provider that follows the stringent quality standards required by the industry.

  • Complete Data Security

    We ensure the complete protection of all your business data. Our company uses the most advanced data encryption software to keep your business data and other crucial customer information secure and private. We are highly compliant with the ISO/IEC 27001:2022 regulations.

  • Stringent Quality Controls

    We follow the most stringent quality parameters to provide you 100% accurate results and complete data predictions. All our maps undergo rigorous quality checks for best business results.

  • Scalable Services

    Our services are scalable. This is great news for businesses that prefer an option to upgrade or downgrade their requirement on the go.

  • Fast TAT

    We are specialists at business research services and have proficiency in delivering results ahead of the stipulated time. Our timeliness can be counted upon if you are time-constrained.

  • Customized Services and Prices

    Our services are completely customizable and highly affordable. We provide tailored solutions after carefully accessing your needs and requirements and provide precise services as per your business and industry. Not just that; all our services are available at highly affordable rates and plans.

  • SPOC

    Partnering with us is a great choice for your business because we always assign a dedicated professional who will manage your inbound priority requests. This saves times and hassles waiting for response through conventional methods.

  • Instant Access to World-class Business Analysts

    With more than 20 years of experience in the industry, we are one of the most distinguished perceptual mapping service providers. We have outsourced our expert services to a large number of clients across the industry verticals. Our experts can help you analyze your big data to identify key trends that can help you successfully establish your brand even among stiff competition.

  • Best-in-class Infrastructure

    Our experts rely upon a sound infrastructure that includes the best research software and secure facility to perform perceptual mapping as per the industry norms.

  • Round-the-Clock Help & Support

    We provide our services through multiple delivery centers, which make our services fast and highly accessible. Our customer care executives are available 24/7 and provide complete customer coverage and timely resolution of all queries and concerns.

Client Success Stories

FWS Provided Primary Research Services for Shanghai-based Company

Provided Primary Research Services for Shanghai-based Company

We provided primary-research services to a reputed client based out of Shanghai, China. Our team of researchers assisted the client to gain valuable insights in no time.

Read more
FWS Provided rimary and Secondary Research Services to Private Air Travel Club

Provided Primary and Secondary Research Services to Private Air Travel Club

A Californian air travel company contacted Flatworld for primary and secondary research at a budget. We offered the service and the client was deeply satisfied with the outcome.

Read more


Very thorough, precise research analysis. Extremely easy to work with even though most communication was done via email. Turnaround time for requested information was superbly quickly...almost quicker than I needed the request. At times I felt that I was their only customer! They were always there when I needed them!

Lynn Kowalczyk More Testimonials »

Outsource Perceptual Mapping Services to FWS - Research & Analysis Company

Flatworld Solutions is the leading provider of perceptual mapping services in India. We have extensive experience in providing comprehensive business analytics services and can help you make informed business choices for outstanding results. Outsource perceptual mapping services to us and realize your business goals and aspirations with complete data knowledge and expertise.

Simply let us know your business requirements and we'll get back to you with a highly customized plan that has been tailored just for you.

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Flatworld Solutions

116 Village Blvd, Suite 200, Princeton, NJ 08540


Aeon Towers, J.P. Laurel Avenue, Bajada, Davao 8000

KSS Building, Buhangin Road Cor Olive Street, Davao City 8000