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In the last ten years, one of the biggest developments on the Internet has been the integration of social media as a major component in marketing and customer relationship management. Social media represents a plethora of freely available data you can use to better understand the needs and desire of your target audience, public perception of your brand and the current status of the market for both you and your competitors.
Flatworld Solutions offers comprehensive social media monitoring services designed to provide in-depth analysis of all these factors and more as related to your business's brand, products and services. To learn more about our monitoring services and how they can benefit your company contact us today.
The Value of Effective Social Media Monitoring
Social media monitoring offers a number of important benefits to your company depending on your industry and the data you need to gather from your target audience.
When properly implemented it can allow you to better understand the current reach of your brand, the brand recall of your company in social settings, the cross sell and up sell opportunities within your market and in new or emerging markets, as well as the share of voice you hold and the voice of the customer and the impact it has on the development of that market.
You can learn how best to segment your market and using tools like text analytics and affiliation rules, we can provide in-depth analysis of what the market is doing as it happens. Much faster, rawer and more detailed than any form of secondary qualitative or quantitative research on the subject, social media monitoring offers real world results from an open field of data that we can access on your behalf. Read this well-researched article to know how Internet of things (IoT) can help in social media monitoring.
The Processes of Social Media Monitoring
Our social media monitoring services are done as part of a three part process. This process includes monitoring, analysis, and generation of insights and reports with which you can make decisions such as allocation of marketing budget and future development of new products and services.
Monitoring: During the monitoring stage, we develop specific queries for mobile phones and social media interfaces and run them periodically to gather data, creating dashboards that capture and present data based on the buzz across a number of topics in your industry
Analysis: During the second stage, we develop a preliminary category model and start classifying and clustering the data gathered during stage one. From there, we can start auditing that data and tuning it to the specific sentiments of your audience
Generation of Insights and Reporting: In the final stage, we develop reports that highlight the effect that public buzz and sentiment within your market have on your business and that of your competitors as well as advanced analysis of what this data means
Whatever your social media monitoring needs, Flatworld Solutions has the technology and expertise needed to get the job done right. Contact us today to learn more about what we can do for you and how our experts can ensure you have the systems needed to provide ample data before making decisions about your marketing campaigns.