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Flatworld Provides Online and Offline Research Support to Evaluate Competition

Case Study on Online and Offline Research Support

Client Profile - Global Marketing Consulting Firm

The client is based in the United States (Connecticut) and helps their international customers to launch new products and improve business models for existing product lines of goods and services in multiple industries. They specialize in providing competitive intelligence and evaluating consumer behavior.

Client Requirements and Challenges - International Research Services

The client needed support from an experienced market research partner capable of evaluating worldwide competitors prior to introducing a new item in a wellness product line. Requirements included a detailed study of existing products, packaging and consumer buying patterns.

The project involved these primary challenges -

  • Required a combination of offline and online data
  • Involved extensive research and validation of information from multiple global markets

The Solution by Flatworld Solutions

Research specialists of Flatworld Solutions (FWS) provided the following solution to the client -

  • The team included an account manager and a senior market research analyst
  • Research techniques included collecting, filtering, sorting, validating and reporting data obtained from both online and offline sources
  • The FWS research team obtained international marketing information such as manufacturer details, product images, online store data and consumer benefits
  • A summary report was developed and submitted to the client during the final project phase

The Results - Successfully Validated Market Research Data and Compiled Reports

This project demonstrates a practical solution for an ongoing marketing challenge - staying ahead of the competition by assembling accurate and verified competitive intelligence before new services and products are launched. The Flatworld Solutions team was chosen for this assignment because FWS offered the client a combination of international quality standards for research, affordable pricing, flexibility and fast turnaround times.

Flatworld Solutions has a team of research experts that developed many of the primary and secondary research methods used today by our global business clients such as marketing consultants, specialized service providers, Fortune 1000 companies and research firms. FWS research specialists use results-oriented, scientific and time-tested market research methodologies. Our research team operates on a 24/6 basis that facilitates fast turnarounds when needed.

FWS is an ISO certified support services provider and ensures that research processes meet global quality standards. The Flatworld Solutions research team has two decades of specialized experience. We employ a customer-centric research approach and customize it as per the exact client requirements, budgets, and, scheduling needs.

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