FWS Provided Real Time News Monitoring Services to a Top Food Brand
Flatworld Solutions was contacted by a manufacturer of specialty condiments. The company is a leader in the food market, based in Japan, operating in the US and Canada, and distributing worldwide. The client needed support for their public relations. They were looking for a team that could provide real time news monitoring, keeping an eye out for negative reports the team could respond to.
They wanted a team that could monitor for not only their brand, but their partner brands as well. The ability to monitor across channels and provide them with a chance for an immediate response was very important, and they elected to use Flatworld Solutions due to our resources and experience in the field.
The Challenges Faced by the Client
This type of industry relies on reputation, which makes damage control a critical component to successful growth. Detecting adverse events and reports across numerous media channels for their brand and those of their partners would be a full-time undertaking. Flatworld Solutions would need to develop a strategy to collect and monitor data across all realistic media channels - one that could report in real time.
Flatworld Solutions placed several experienced resources on the task. The team performed news extraction analysis, tracking negative news as quickly as possible. Search criteria, feedback forms, questionnaires, and other news sources were processed to prepare reports that would be evaluated by the Flatworld Solutions team, with the information sent to the client for a response.
The client found a partner that could assist them with comprehensive business research and real-time news monitoring. They were impressed by our methodologies and thoroughness, and continued to have our team monitoring social media for any negative press or publicity.
Flatworld Solutions saved the company time, money, and effort. But above all else, they found a partner that would be with them to continue to provide this valuable service.
Cost-effective, thorough, and accurate, Flatworld Solutions continues to be the leading resource for research, monitoring, and related support for the past 15 years. If you require resources and assistance for reputation management, news analysis, or any of our extensive experience, please contact us the Flatworld Solutions team today.