FWS Provided Competitor Research and Real-time News-monitoring Support to a 50-year old Japanese Food Brand

Case Study on Real-time News Monitoring for Japanese Food Brand

The Client

The client is a well-established manufacturer and seller of specialty condiments based out of Japan. After building a successful business 50 years ago, the client ventured into marketers across the USA and Canada to expand the business footprint. With an excellent reputation for providing top-quality food, the company joined hands with numerous big names in retail and branded food industry. All measures were taken by the client to stay on top of the evolving cuisine and food markets worldwide. The company's global ambitions had led to acquisition of few older and more established food processing organizations for providing a broad range of food ingredients and services all over the world.

Challenges Faced by the Client

As the client's business involved edible consumer products & services, it was imperative to monitor and respond to news that can impact the business growth. Flatworld was approached by the clients to provide insight on adverse news and reports that had the tendency to affect the online reputation. The client also requested FWS to conduct research on their partners. The primary challenge was to distill and analyze a large volume of online resources in real-time.

FWS' Solution

The steps taken by Flatworld to help the client include -

  • FWS assessed client's requirement and assigned experienced research associates to conduct news abstraction analysis so that negative news could be swiftly tracked in real-time
  • We customized the search criteria, feedback forms, and questionnaire to collect information connected with the client's products to provide the best monitoring support
  • A large amount of information was analyzed to prepare a comprehensive report. All essential information was cataloged and allowed the clients to make a comparative study of its partners to establish service-oriented objectives

The Results

The Client successfully leveraged the news abstractions services provided by our research associates to maintain a healthy online reputation. Our insights helped the clients to efficiently respond to news and reports on the Internet. The report generated by our team by studying client's partners on real-time basis also helped them to quickly set up service-oriented objectives.

Partner with Flatworld - Leading Provider of Business Research Services

Flatworld Solutions has been offering a wide range of research services like news abstraction to clients from last 12 years at a affordable cost. Many of our clients have achieved satisfaction with our analytical expertise along with deep knowledge of market regulations and research practices. Our vast experience in business research, financial research, and market research makes us the preferred choice of many.

If you have requirements related to business research services, get in touch with us and explore the best way to turn your investment into a profitable experience.

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