FWS Provided Primary and Secondary Market Research a Leading American IT Company

Case Study on Primary and Secondary Market Research to IT Company

The Client

The client was a top US-based IT company that was looking for a research partner to conduct a detailed survey among top-level management executives. The motive behind the survey was to determine the relevance of changing strategic theories in the context after 9/11 and Flatworld was elected to carry out the survey.

Challenges Faced by the Client

An online survey of 165+ top-level management executives had to be conducted globally. The motive behind the survey was identifying the relevance of strategic theories and changing strategic imperatives, along with global organization's management practices following the 9/11 incident.

FWS' Solution

The Research and analysis by FWS involved the following -

  • Online questionnaires and telephonic interviews were used because the key information had to be obtained from top-level management executives
  • Since the subject matter involved theoretical strategy approaches, the primary information to be collected were comprehension skills and high-end listening
  • The team tasked with the responsibility were post-graduate degree holders with specialization in literature and management
  • In conjunction with the primary research, there was also a strong need for the secondary data. Business journals, global databases, and management reviews were used to conduct an in-depth secondary research
  • The data extracted from the secondary research meshed with the findings of primary research

Results

After the consolidation of data from primary and secondary sources, a comprehensive report was prepared with strategic models that were relevant to the post 9/11 context. The constantly evolving global priorities were also identified and summarized in the report.

Partner with Flatworld - Leader in Online Market Research Services

In 12 years, Flatworld Solutions empowered many businesses with Online Market Research services. We are equipped with a team of skilled members who carry decades of combined experience in research and analysis along with the infrastructure to cater our services to the clients worldwide. We take special care to keep our customers happy. Affordability of our service and quality results are the top reasons that enable our clients to prefer working with us every time.

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