FWS Provided Primary and Secondary Market Research to an American Healthcare Compliance Giant

Case Study on Primary and Secondary Market Research for Healthcare Firm

The Client

The client is an Illinois-based provider of unique and innovative healthcare compliance software with operations spanning the globe. The client allows his customers to use their database for expert validation and mitigate compliance risks. The company is already a leading provider of award-winning solutions for Key Opinion Leaders (KOL) Management, Speakers Programs, Medical Affairs Programs, Study management, Grant Funding, etc. The client is serving top three medical companies out of five, and top eight out of ten leading pharmaceutical companies.

Challenges Faced by the Client

The client's requirement was bifurcated into two parts -

  • Primary Research - Updating information on the existing list of KOL. The primary research involved requirement for basic KOL profile information such as full name, address, phone number, email ID, current affiliation, and more
  • Secondary Research - Adding relevant KOL to the list and enriching it with comprehensive profile information. In the secondary research, the client needed in-depth analysis on referring clinical trials, press release, professional activities, books, publications, journal activities, events or conferences, industrial affiliations and more

The challenge involved collection and validation of substantial data under a tight deadline. The client was in search of an experienced research partner who could provide errorless reports at quick TAT and without undergoing delay across the stages of product lifecycle management.

FWS' Solution

Team at Flatworld provided the following solution to the client -

  • Flatworld Solution's expertise in profiling and MSL & KOL management helped the client to realize appropriate results with depth and dexterity
  • FWS appointed a team of market research analysts, each with a minimum experience of 5 years and a cumulative experience of 40+ years to handle the project
  • The team had 3 sub-units dedicated to production, QC, and QA. With a highly-disciplined approach, the client's requirements were successfully met by FWS
  • Our teams developed 120 search strings and used them to gather related information on the KOL list. Additionally, the data was analyzed and thoroughly validated by the QC team.
  • 90% of the data was presented in the Excel format and the presentation was verified to ensure they are accurate and consistent with the client specifications in the deliverable state

The Results

FWS populated the client's KOL lists with basic information from primary research and in the secondary research, KOL was further enriched with detailed information. The client's objectives were met along with validation of database to ensure the completed task was accurate and consistent with the SLA. The satisfied client was eager to work with us on a long-term basis.

Partner with Flatworld - Leader in Key Opinion Leader (KOL) Services

At Flatworld Solutions, our passion for empowering clients with research and analysis services for 12 years enabled us to make a strong presence in the KPO sector. Our proficiency in offering a gamut of pharmaceutical research services including key opinion leader services, pharmaceutical market landscape and assessment services, market forecast and analysis services, and other services makes us the top choice for clients. We also have multiple global delivery centers to provide all our clients with high-quality services on time, every time.

At Flatworld Solutions, we readily serve any businesses with research project requirements. Reach us now to discover ways in which we can fulfill your project requirements in a cost-effective manner.

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