Flatworld Provided Qualitative and Quantitative Market Research for Targeted Advertising
The client is based in the United Kingdom (Cambridge) and has more than 8,500 employees. The firm was founded by two physicians in 1952 and creates value for healthcare systems, insurance providers, and patients. Their primary therapeutic areas are respiratory medications, biosimilars, and oncology. They develop, license, and market medicines throughout a global medical environment in over 120 countries.
The Challenges Faced by the Client
The client was preparing to start an advertising campaign with a focus on international airports serving more than 30 million passengers annually. They needed a contact database of senior executives for airports as well as terminal details that would facilitate effective ads. The client also wanted a telephone survey, social media data, and a verified contact list categorized by global regions.
The project involved these primary challenges -
The requirement to include social media research
Completion of telephone interviews and survey within a condensed time frame
After carefully analyzing the requirements of the client, the Flatworld Solutions market research specialists developed this solution -
The team included a senior project manager and multiple data analysts and research experts
The annual passenger volume requirement resulted in the team initially focusing on 50 airports
The team constructed research samples of senior airport management executives by using online data, websites, and social media information that included Facebook and LinkedIn
A multi-level quantitative and qualitative survey structure was developed by the team
The primary contact list was screened to derive the top 10 global airports
The team created questions for the telephone survey, conducted interviews, and compiled a database of interview responses using Excel as requested by the client
The database included verified contact information to facilitate future usage
A final comprehensive report was delivered to the client
This project demonstrates how advanced market research by Flatworld Solutions often involves an approach that blends qualitative and quantitative research techniques - in this case including research samples, a phone survey, social media research, and a verified contact database. A significant factor in our project success is asking the right questions both before and during the project.
Multi-phased market research strategies are increasingly used by clients pursuing niche marketing campaigns such as this one involving airport passengers.
Choose Flatworld Solutions for Comprehensive Market Research Services
Flatworld Solutions has been a pioneer in providing quality market research services and a series of other research and analysis services to global clients. Having been in the industry for over 12 years now, we have the required expertise and experience to cater to any of the client's requirements. Our team comprises of some of the most talented and skilled researchers who are capable of providing quality services within a quick turnaround time.