Provided Data Analysis of Benchmark Survey Information for a Top Technology & Marketing Consultant
The client is located in the United States (San Mateo, California) and provides technology and marketing consulting services to diverse customers that include Fortune 100 companies across multiple verticals. With more than 15 years of experience in a demanding field, they have an esteemed reputation for reliability and service. The client has a focus on research and analysis, communications, and strategy formulation. They provide marketing and financial research services that encompass ROI modeling, quantitative research, market research and validation, competitive assessment, and marketing programs.
Challenges Faced by the Client
The client had conducted a benchmark survey to improve understanding of account-based marketing (ABM) users and the challenges, usage patterns, and standard practices of marketing managers and executives. The project involved analyzing the survey results, producing banners and charts with the data, and communicating insights in the reports.
The project involved three key challenges -
Mismatch in data collection formats
Need to improve turnaround times
Client requirements evolved throughout the project
The Flatworld Solutions data analysis specialists provided the following solution -
The team included a team leader and a dedicated data research analyst
The initial data mismatch between two different data sources was resolved at an early point in the project via multiple communication threads
The client requested several changes in data churning requirements throughout the project
All banners, charts, and reports reflected updated client data requirements
This project illustrated a successful completion by the Flatworld Solutions data analysis team even when faced with continuous changes in the scope of the project by the client. Such revisions are not an uncommon requirement when working with dynamic data analysis and market survey projects. The ability of our team members to be flexible and responsive while still meeting a tight deadline was facilitated by 12 years of experience in handling challenges like this.
Our growing list of clients is located throughout several continents. Our research experts provide high-quality 24/7 support that is cost-effective, precise, and timely.
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