Top Basketball Analytics Solutions Provider Gets Video Tagging Services from Flatworld Solutions

Case Study on Video Tagging for Basketball Analytics Provider

The Client

The client is based in the United States (New York) and specializes in providing advanced sports analysis information to basketball teams and leagues. Their customers include colleges, international teams and National Basketball Association (NBA) teams. The client employs software tools, news sources and data analysis to produce unique performance analysis that coaches and team managers use in making decisions regarding game strategies, recruiting and rosters.

Client Requirements and Challenges - Basketball Video Performance Analysis

The client wanted support for providing detailed basketball game analysis and data based upon viewing of multiple videos. The data was needed to enhance performance analytics provided to customer teams. Requirements included documenting the precise time and specific player involvement in baskets, dribbles and plays. To confirm quality and understanding of project requirements, Flatworld Solutions arranged a no-cost demonstration quality test involving two live videos.

The project involved these primary challenges -

  • The project required a thorough understanding of basketball.
  • Accurately documenting multiple player actions in a fast-moving sport was difficult.

The Solution - By Flatworld Solutions

The Flatworld Solutions (FWS) tagging and annotation specialists developed this solution -

  • The initial trial team included an account manager and an annotation and tagging specialist.
  • Prior to the trial, the client conducted two days of training (with six FWS team members) regarding basketball rules and the customized client interfaces.
  • After completion of the training period, one resource viewed the test videos and recorded jersey numbers, number of dribbles, baskets attempted, baskets made and exact time of all client-specified actions by using a worksheet with tick boxes to document performance statistics.
  • Based on a successful quality test, the client hired FWS for monthly outsourcing of 100 videos. The project team included an account manager and six annotation/tagging specialists. Game analysis required five hours per game.
  • When international games were completed, the FWS team was notified and worked throughout the weekend to deliver final results by Monday morning CET (Central European Time).

Final Results - Helped Client Save Money and Obtain Quick Data Turnaround

This project demonstrates the growing need for sports video annotation and tagging to facilitate a competitive edge for teams. This requires a combination of accuracy, time-consuming analysis and quick turnarounds - in this case, Flatworld Solutions successfully achieved all three requirements and also produced a 70 percent cost savings for the client. Contact us today for our no-cost assessment and quote regarding your next project.

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