Top 5 Trends in Video Production
The Video production process has seen a lot of changes over the years. With constant research and development, rapid innovations in video production technology are being made each year. From developments in virtual reality and 4K video production to aerial and drone video shooting, video production technology has reached a whole new level.
We've come a long way from watching video on VCDs and DVDs to Blu-rays and digital video streaming (such as Netflix.) This progress in digital streaming comes from development in video production and ingestion technology.
Businesses are now using video marketing techniques for better online presence. As per a recent survey, including a video on a landing page can increase the conversion by 80% and including it in an email leads to 200-300% increase in click-through rate. 64% of users buy a product online after watching the video. As per reports by YouTube, mobile video consumption rises by 100% every year, which is why it is important for video makers to stay in-tune with the most recent trends in video production.
Read further to learn more about the top trends in video production technology.
5 Video Production Trends for 2018 and Beyond
This year has seen some of the most innovative trends in video production. Let's take a moment to talk about the top 5 developments in video technology.
With big players such as Samsung and Google developing virtual reality technology and new hardware developers working on implementing radical VR changes for mass consumption, there have been a lot of developments in virtual reality tech in the past few years. Using virtual reality is a creative way for brands to communicate with their customers in a new and innovative way. Big companies such as Volvo have already used this technology for the #VolvoReality campaign to test drive their '2015 XC 90'. Some of the major innovations in virtual reality this year include -
- High-powered headsets from Oculus Rift, HTC Vive, and PlayStation VR
- New breed of games such as Job Simulator and Eagle Flight
Better camera options such as Ozo by Nokia, Lytro, Immerge, and much more
Cinemagraph creation is another video production trend which involves a great level of creativity. A cinemagraph is a fusion of photography with film that allows you to tell a visual story in a whole new way. They're created from a series of images or a video edited to play in a seamless loop. This trending video production method is a great way for brands looking to advertise and communicate differently with their customers. Software such Cinemagraph Pro make creating a cinemagraph as easy as taking a picture. Cinemagraphs are widely being used as a part of digital marketing campaigns. For example, a cinemagraph was recently created for Mercedes Benz, which contributed to a 6pt. lift in brand favorability and a 34% lift in ad recall across 3 ad campaigns. Lately, cinemagraphs are also being used in platforms such as -
- Social media
- Digital Displays / Projections
- Digital Ads
Aerial Video & Drones
Aerial videography and the use of drones is gaining popularity in the world of video production. Using a drone is cheaper than finding a helicopter to shoot aerial video, therefore, most people are now turning to drones for all their aerial photography needs. Another advantage of using drones is its steady camera which provides for hours of usable footage that can then be used for a wide number of reasons. Aerial footage is a great way for businesses to steam ahead of their competitors. Using drones for video production is a breakthrough video production trend that is today being used for various purposes; both business and leisure.
As per a recent survey, over 700,000 drones were shipped in 2015, out of which an estimated 400,000 drones were purchased during the festive season of Christmas in 2015. The year 2015 has seen a 63% increase in drone sales from 2014 and 300,000 drones have already been registered with the FAA. The drone industry is valued at an estimated $3.3 billion which is expected to reach $90 billion by the year 2025. These statistics pave the way to see a lot of upcoming trends in drones and aerial video production.
4K or UHD (Ultra High Definition) is a great innovation in video production that delivers the best in picture quality when it comes to video. 4k has a standard resolution of 4000 pixels as opposed to HD which is 1920 x 1080 pixels. 4K technology has reached more than just televisions and movie theatres, it's also available on mobile phones these days. Since 4K technology allows for greater pixel density, it encourages you to shoot and capture the finest details while delivering better color depth when compared to regular HD technology. The advantages of 4K video production include -
- Better post-processing of images
- More options for manipulation of each picture frame
- Better results especially in green screen matting, motion tracking, and reduced grain and rotoscoping
GoPros are becoming extremely popular these days. From experienced videographers to beginners, almost everyone wants to own a GoPro today. Apart from its professional uses as an action camera, even beginners are now using GoPros to shoot their cross-country tours, treks, and much more. The advantage of using these cameras are that they have abundant resolution and frame rate options. What's more? They're portable and most importantly affordable too!
As per a new report, the global action camera market is said to be growing at a CAGR of 22.2% over the period 2014-2019. The market is attracting many new players and vendors, thereby contributing to the growth of the global action camera market. The report indicated that the increasing popularity of social media platforms such as Facebook and Instagram drive the GoPro and action camera market. Most users share videos and photos of their sports and other outdoor activities on these platforms, thus increasing the demand and supply for this technology.
Other Rising Trends in Video Production
Most video makers are always looking for new breakthroughs in technology and different sources of inspiration. It is important for them to stay in-tune with the latest trends in video production technology. In addition to the above mentioned trends in video production, video makers often turn to other options including -
- Integrated video campaigns
- Video chapterization
- Slow motion videos
- 360-Degree Videos
- Hyperlapse Videos
- Vertical Videos and much more
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