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High-quality Logo Vectorization for a Startup Company

Case Study on Logo Vectorization for a Startup Company

Flatworld Solutions helped a startup by providing high-quality logo vectorization services within 24 hours

The Client

Flatworld Solutions was contacted by a new startup. The company's plan was to offer marketing, branding, and web development services. The company required logo vectorization services, and they needed it completed within 24 hours. They would also require letterheads, banners, and other marketing materials made from the logo.

As a new company, they needed to have a team that could not only complete the logo on time and on budget - they also wanted a team that could truly understand their vision, and turn that vision into a design. They selected Flatworld Solutions due to our years of experience, our ability to meet the client's needs quickly and under budget, and how quickly we were able to respond to the client's enquiry.

The Problems

Completing any logo design competently within 24 hours can present challenges, simply because it does not leave much time for discussion. However, the greatest challenge the team faced was in developing a design that truly reflected the company. As a startup, the company had a lot of goals, but no history (or recent logos) to use as a reference to understand their brand.

The team knew that they would need to study and understand the goals of the company thoroughly before they could even start on the logo, and finding that inspiration could have proven to be time consuming.

The Solution

Flatworld Solutions used several different approaches to address the challenges of the project. First, the team performed a trial project of 5 separate logo designs to give the client a chance to gauge the team's performance and abilities, and to encourage feedback that would be useful in creating a final logo design.

The samples helped the Flatworld Solution learn a great deal about the goals of the organization, which helped in logo vectorization and design. One approved, Flatworld Solutions assigned one resource to work exclusively on the project. That resource used both Adobe Illustrator and Adobe Photoshop, and vectorized the client's logo. Once completed, both letterheads and banners were also created, and the QA team approved it to send to the client.

The Results

According to the client, the logo perfectly represented the design they were hoping to see, giving it an accuracy level of 100%. Flatworld Solutions was also able to provide branding services that helped launch the company. The client was highly satisfied with the work, and assigned more work to Flatworld Solutions right away.

At Flatworld, we believe in offering highly differentiated creative services to our clients across the globe. For more information about our logo design and vectorization services, please contact us today.

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