The client is based in Australia and has 78 stores in different locations that include Adelaide, Perth, Brisbane, and Melbourne. Operating for more than 20 years, they manufacture 140,000 sofas annually at their Sydney factory and have over 1000 employees. The client also sells other furniture, rugs, and accessories. They are constantly innovating furniture products and were the first to fully personalize sofas, headboards, and ottomans for the Australian market with customized features such as 100 different fabric choices.
The client needed an experienced outsourcing partner to crop product images and replace product colors based on sales availability. They wanted to use the edited images in their online catalog as well as print advertising and print versions of the sales catalog.
The project involved three challenges -
The Flatworld Solutions image editing and creative services specialists developed this solution -
The client reported precision cropping results, color consistency across all versions and a 60 percent cost savings - they also referred FWS to another business that needed similar help. This project demonstrates the critical importance of color grading services that allow customers to visualize different colors and fabrics before finalizing a purchase decision. This case also illustrates the cost benefits when clients simultaneously update both online and print versions of product catalogs.
Flatworld Solutions is an ISO certified international provider of creative services with two decades of specialized experience. FWS combines high-quality services with cost-effective pricing alternatives that help our clients stay ahead of their competition. Our team operates on a 24/6 basis that facilitates fast turnarounds when needed. If you have a similar project requirement, then feel free to get in touch with us today for a no-cost assessment and quote.