Australia's Top Sofa Manufacturer Gets Color Grading and Image Cropping Services from FWS

Case Study on Color Grading and Image Cropping

Client Profile

The client is based in Australia and has 78 stores in different locations that include Adelaide, Perth, Brisbane, and Melbourne. Operating for more than 20 years, they manufacture 140,000 sofas annually at their Sydney factory and have over 1000 employees. The client also sells other furniture, rugs, and accessories. They are constantly innovating furniture products and were the first to fully personalize sofas, headboards, and ottomans for the Australian market with customized features such as 100 different fabric choices.

Client Requirements and Challenges

The client needed an experienced outsourcing partner to crop product images and replace product colors based on sales availability. They wanted to use the edited images in their online catalog as well as print advertising and print versions of the sales catalog.

The project involved three challenges -

  • A quick turnaround was required - less than 48 hours for 1000 images
  • Images required consistent use of colors throughout the project
  • Four color variations were required for each image

FWS' Solution

The Flatworld Solutions image editing and creative services specialists developed this solution -

  • Flatworld Solutions (FWS) suggested a free trial involving 10 images to be cropped and colored by one specialist - this was successfully completed according to client specifications in one day
  • After the successful quality test, the client signed a contract for work involving a daily volume of 600 to 1000 images
  • After the trial, the FWS team included 3 specialists. The project was completed on time

Final Results - Color Consistency, 60% Cost Savings, and a Client Referral

The client reported precision cropping results, color consistency across all versions and a 60 percent cost savings - they also referred FWS to another business that needed similar help. This project demonstrates the critical importance of color grading services that allow customers to visualize different colors and fabrics before finalizing a purchase decision. This case also illustrates the cost benefits when clients simultaneously update both online and print versions of product catalogs.

Outsource Color Grading and Image Cropping Services to Flatworld Solutions

Flatworld Solutions is an ISO certified international provider of creative services with two decades of specialized experience. FWS combines high-quality services with cost-effective pricing alternatives that help our clients stay ahead of their competition. Our team operates on a 24/6 basis that facilitates fast turnarounds when needed. If you have a similar project requirement, then feel free to get in touch with us today for a no-cost assessment and quote.

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