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2D Animation for US-based Marketing Company

Case Study on 2D Animation for US Marketing Company

Flatworld Solutions Provided High Quality 2D Animation to a US Based Company in Just 48 Hours

The Client

Flatworld Solutions was contacted by a visual commercial and marketing company that offered a platform to turn consumer generated content into valuable brand assets.

The Requirement

The company needed a partner to provide them with high-quality 2D animations for advertising and branding. They were looking for a company that was -

  • Cost-effective
  • High-quality
  • Fast

They required the final animations within 48 hours, and would need a company that could match that timeframe without sacrificing on quality. They elected to use Flatworld Solutions due to our ability to meet their tight deadline, our speed in responding to their queries, and our affordable prices.

The Problems

There were quite a few primary challenges faced by the Flatworld Solutions team. The first was related timeframe. 48 hours to create an animation means there is little time for error, as animation design and rendering can be a laborious process even for skilled workers.

The second issue was related to the files that the company sent over to assist in the design. The files were sent in JPG format. JPG is a difficult file format for editing. The files would need to be converted to an easier format for the team to use them, taking valuable time away from completion.

The Solutions

The team at Flatworld Solutions started the project by providing a free trial to the client. This helped the client to gauge the team's performance and provide feedback that helped the client while working on the project. The trial also helped Flatworld Solutions to get an idea about the turnaround time and the exact results the client expected.

Once approved, Flatworld assigned 3 resources to work exclusively on this project. The client sent over files and scripts based on which the animators at Flatworld had to create a 2D animation. The team started by creating a storyboard for the script and sequenced the scenes of the story. Then, using Adobe After Effects, the team created the 2D animation as instructed by the client. Throughout the process, the Quality Assurance Team at Flatworld Solutions ensured that the project met the client's guidelines and expectations.

The Results

The Flatworld Solutions team was able to complete the project within 48 hours, and exceeding the client benchmark with an accuracy rate of 98%. The client was highly satisfied with the work and immediately sent an additional 20 projects to the Flatworld Solutions team. As a result, Flatworld Solutions was able secure a large billing client, thereby establishing a long-term business relationship.

For more information about our 2D animation services or other creative services, contact Flatworld Solutions today.

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