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Customer relationship management (CRM) is a software which helps businesses manage customer data and customer interaction, access business information, automate sales, marketing and customer support, and also manage employee, vendor and partner relationships.
Salesforce vs NetSuite is a significant comparison when it comes to choosing the perfect CRM software that suits your requirements and preferences. Both these software have benefits and unique features which need to be studied and analyzed before a particular system is selected.
Selecting the right CRM cloud software can be a daunting task for any company. The primary goal of CRM systems is to integrate and automate sales, marketing, and customer support. Some of the main capabilities to focus while selecting a perfect CRM include:
This process is meant to prevent duplication efforts between a salesperson and the customer. A CRM system can help achieve this by automatically tracking all contact and follow-ups between both sides.
This process can automate repetitive tasks to enhance marketing efforts to customers at different points in the lifecycle. As sales prospects come in to the system, the system might automatically send them marketing materials typically via e-mail or social media.
These capabilities include case and ticket management, customer portals, time tracking and knowledge management. Various software tools that integrate with the agent's desktop tools can handle customer requests in order to cut down the time of calls and simplify customer service processes.
This allows you to organize your contacts into groups and into any context that you see fit. These are contact-centric databases that provide a fully integrated approach to tracking all the information and communication activities linked to contacts.
This software is used by sales and customer service agents to manage inbound and outbound services. Other features of such software include real-time metrics, history reporting, agent and team voicemail, business tolls integrations, automatic call distributor, etc.
Some systems include technology that can create geographic marketing campaigns based on customers' physical locations. This technology can also be used as a networking or contact management tool in order to find sales prospects based on location.
Integrates social media networks and data with CRM tools to manage customer interactions, monitor brand mentions, and analyze social media data to engage prospects and customers.
Web-based self-service software allows customers online troubleshooting guides, articles and other resources that address common problems.
This software automates the sales process and provides users a high-level view into the status of active opportunities in the pipeline.
There have been a lot of comparisons between various CRM systems. Here we have picked two of the best CRM systems available today, and have listed a detailed comparison between Salesforce and NetSuite CRM:
According to the aforesaid comparisons between the features of NetSuite and Salesforce, it can be concluded that NetSuite provides some amazing intricate options leading to a better customization of the business system as well as a much more convenient and simple integration of the functionalities.
When it comes to a small company which does not have enough resources to spend a lot on a CRM system, Salesforce can be an ideal option. Salesforce provides a free trail for customers who can try the system for a small period of time. The subscription is also pretty reasonable as compared to NetSuite.
Though NetSuite has a definite edge over other CRM systems in the market, working with advanced features such as NetSuite integration needs more than just hiring resources. Flatworld Solutions has the in-depth knowledge of various CRM systems and its deployment. Depending on your company size and business requirement we can devise a plan and help you decide which CRM can prove to be ideal for your firm.
If you need any help in selecting the right CRM system, feel free to get in touch with us and we will be more than happy to help you.