Professional food photography, while comparatively new to the photography scene, is one of the most interesting landscapes in photography today. Restaurants, supermarkets, food retail outlets, bloggers, and even Instagram influencers today need high-quality shot and edited food photographs to entice customers, gain better word of mouth, and sell their products.
At Flatworld, we strongly believe that editing is the most powerful part of food photography. This creative process requires an exceptional understanding of the client's requirements, food staging, and finer details. A majority of our clients have stuck with us for a long time because unlike most of our competitors, we understand the nuances of professional food photo editing services and deliver high-quality images that look as delicious as the food itself.
Food photography is all about framing and bringing out the colors of the food product in question. Well-edited food photographs can make your customer go gaga over the food product and the cuisine depicted in the image. At FWS, we excel in creating enchanting food imagery with the help of our professional food photography editing services, helping you gain credibility among your customers as well as your peers. Whether it is editing food photographs for cookbooks, food bloggers, or for advertisements, our editing processes, and our expertise will ensure you leave 100% satisfied.
Our food photo editing services include -
Food advertisements need to be pinpoint with their targeting and make sure they leave a feeling of longing in the viewer. Generating such a craving for food means the food photograph needs to be color-coded perfectly, as the color-balance will heavily influence the mood the advertisement is trying to set. When you outsource food photo editing services to Flatworld, we ensure we understand the requirements related to the advertisement, remove all imperfections, and then adjust the color-balance to fit the mood and your target demographic.
Whether you need food images edited for your restaurant promotion or for a new restaurant menu, we help to create organic and authentic looking food images that in itself tell a story about the food. Our compositions will be light and crisp to give the images an ethereal feel, lending in that final X factor that call pull the viewers in or make that extra sale.
Food blogging is extremely common in today's age of social media and can help you receive instant fame. Our extensive suite of food editing services is used by many renowned bloggers who rely on us to add that extra bit of magic to their food photographs. We deliver these images to you in an aspect ratio of your own choice and support both Instagram layouts and Instagram stories among other social media profiles.
Most photographers like shooting food images since they can be carefully set up and do not involve movement or other nasty surprises. A well set-up food layout is half the job done, especially if it is shot in natural light. The main problem arises when you have to shoot under artificial light inside a studio or outside during cold or winter months. Such photos always come out dull, have a lot of shadows, and usually have a very unappealing color profile.
Our professional food photo editing services can turn boring and dull food images into works of art while capturing the vibrancy and flavor within the colors we bring out. Our unique editing style follows a set process which has been developed over many years, and remove unnecessary items such as background, fingerprints, scratches, etc. while making the vegetables, fruits, and other foods look more appealing.
Over the course of the entire food photo editing process, we work through the following based upon your requirements as well as the image in question -
Having worked with multiple clients across the globe with a varying set of requirements, we have managed to set up a fine-tuned process which ensures your food photographs are edited in the best possible manner. We prefer working on RAW files as compared to JPEGs, as it allows us to create a better composition.
Once we receive the images sent by you, we take each image through the following editing steps -
HSL stands for Hue, Saturation, and Luminance. Most good photo editing software such as Adobe Photoshop or Lightroom have this feature but needs to be applied well as our professionals do. HSL adjustments allow us to control colors individually, ensuring we can work only on particular elements of the photo without affecting the entire image.
Hue is the shade of the color. For example in the case of a leaf, it can either have a green hue, or dark green with some brown, or light green with a yellow tinge. With the hue slider, we can change the shade of the colors easily.
Saturation effects how colorful the image really is. Based on the image, we can slide the saturation meter to make the image more or less colorful as required.
Luminance in editing is a measure of how bright the color is. Luminance allows us to add the magical effect to photos, ensuring each image is respectfully graded and luminated.
One of the best ways to draw viewer attention subtly is by using the radial filter. We generally use radial filters to outline the main food subject, leaving some around it and then reducing the exposure or contrast or sometimes even the saturation so as to mask off a part of the photo. The radial filter allows us to play with the overall composition of the photo and present a more appealing look.
Similar to the radial filter, the sharpening mask tool allows us to sharpen the most in-focus parts of the food photo, rather than the entire edit. One of the most common reasons for us using it is when food photos are clicked in portrait, and sharpening the subject still keeps the milky-smooth bokeh softness intact in the background.
Color tones allow us to create separate dimensions within the image and are often the difference between an edited but flat image as compared to a vibrant one. Tonal adjustment helps us capture form and shape accurately while helping divert the attention of the viewer.
More often than not, tones allow us to play with emotions and evoke certain feelings such as hunger, nostalgia, etc. Unlike most of our competitors who usually have mid-tone-specific edits, our entire range of tonal adjustment comes as a breath of fresh air.
Healing is especially important if you want your image to be free of specs of dust, food irregularities (shape, overflow, etc.), lens aberrations, etc. Healing allows us to lend a more professional look to the entire image while ensuring you can capture the attention of your audience immediately.
White balance, also known as "warmth" or "temperature" refers to how blue or yellow the overall image looks. When we edit the photographs, we ensure the white elements of the photo show up as pure white and provide an ethereal effect to your photo. We help to de-tune over-balanced images and remove the yellows, making the image look cooler or warmer as per your requirements.
FWS has been a trusted brand name in the field of photo editing and retouching services for more than 18 years. Our well-trained professionals are experts in diverse fields of photo editing with relevant experience in a particular sub-domain. By partnering with us you can benefit from the following -
A leading client based in California was looking for an experienced image clipping service provider. Our team at FWS provided the services within a quick time.
A leading European client was looking for a reliable image stitching service provider. Our team at Flatworld Solutions delivered the services within a quick time.
I have recently tried Flatworld Solutions for photo editing and I am already impressed with the high quality of work, the extremely quick response time and the professional manner in which they communicated with me as a client. I will definitely send more project to them in the future!Photographer,
At Flatworld, we believe in providing the best photo editing services to our clients while continuously upgrading our infrastructure to support the demands of our clients. We have our fingers on the pulse of social media and digital marketing, and we understand how innovative food images can make an immense contribution to you setting yourself apart from your competitors.
Contact us right now to learn more about our offerings and how we can help you edit your food images in the best possible way.