Web Analytics Services

An organization’s website is the gateway to market your business on the internet .This makes web analytics an important function for organizations to concentrate on. Outsource your web analytics service to Flatworld and increase your business value, thereby increasing revenue. Trust Flatworld’s web analytics services to take your website to the next level!

Our specialized services can help your website sap the profitable advantages of online selling and marketing. Flatworld can help you to measure your website's performance. We will help you analyze if the investments made in your website are showing the right returns and helping you meet your business targets. Flatworld will provide you insightful information on which portions of your website are performing well and which portions require a change. This vital information can help you make valuable decisions that will take your business to new heights.

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Flatworld’s Web Analytics Team

Our highly skilled web analytics team can transform your website, through our professional web analytics services. Flatworld’s team understands how the internet can be used to acquire business. Since we have optimized many websites, we understand the importance of Web Analytics. Our technically proficient team, can also develop a new web analytics tool, in case, the tool used does not get the sufficient numbers. We are also well-versed in using all the latest web analytic tools, available in the market.

Our Process

1. Understanding your business website objectives, and organization structure
2. Choosing, installing and configuring the right tool
3. Data collection and auditing
4. Reporting, analysis and recommendations process
5. Optimal solution

Tools and Technologies

• Web Trends-an ideal for large online businesses with its features and large choice of reports
• Click Tracks-provides quick behavioral analysis
• Site catalyst (omniture)-a comprehensive web-analytics tool, ideal for large enterprises
  

Flatworld’s NablerStats

At Flatworld, we have our own web analytic software termed as NablerStats. NablerStats evolved out of our customer’s requirements. NablerStats is a web-analytics tool that is used for adding value to the log file data and perform specific analysis when the customer’s tool is not able to meet some specific requirements. NablerStats is also used for segmenting visitors based on geographical locations or a group of organizations (targets, prospects, customers, Fortune 500, Global 2000). At present, NablerStats is also used as a data collection tool for performing web analysis, based on page tagging.

Our Services

1. Business Analysis

The Flatworld team will first analyze your website, to better understand your website’s objectives. We will then obtain the business metrics and key performance indicators for your website. Finally, after holding discussions with your organization’s key stakeholders, will we decide on list of reports, their frequency and the list of recipients

2. Implementation

When the metrics for the website is finalized, the Flatworld team will install and configure the web analytic tools needed to generate the numbers. You can either choose to have the tools at your premises or at Flatworld. In case, the tool used is unable to deliver some numbers, we have the ability to develop web analytics software to generate those numbers. Our team will continue to process data, configure new reports, monitor traffic and audit numbers.

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3. Reporting

Once the configuration is completed, our team will begin the reporting cycle. You can choose from daily, weekly, monthly, quarterly or annual reports. We also provide ad-hoc reports based on your requirements.

4. Data Analysis

Along with the reports that we provide, we also provide analysis. This analysis is based on the reported numbers and our collective online experience. As a part of our data analysis service, we also provide optimization services. Our team will take up specific site objectives and work towards meeting those objectives.

Why Flatworld

• Help you meet business targets
• High levels of security at the hardware/software level, ensuring data security
• Free pilot test, to help you decide on outsourcing web analytics
• Reports produced at daily, weekly or fortnightly frequencies, depending on your choice
• Measures presented through Power Point, HTML page or Excel
• Reports on numbers, analyses and recommendations.
• Self-explanatory reports
• Choice of an internal team or an outsourced team

Our Areas of Expertise

• Business analysis and translating business objectives to metrics
• Understanding various online marketing models and measuring their effectiveness
• Understanding WebTrends Enterprise version(configuring, creating custom dashboards, etc.)
• Understanding Clicktracks (configuring, creating advanced labels, etc)
• Building pre-processors to remove unwanted traffic
• Building web analytic tools to segment traffic at the raw data level
• Site optimization
• Expertise in using Google Analytics and Sawmill
  

Contact us to take your business to the next level.

Add to the impact of your website with professional Website Design Services and Content Development Services from Flatworld.